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For Engineers / Executives / Entrepreneurs / Professionals.

AI Fundamentals for Executives

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75000+ enrolled till date.

Strategic AI Implementation Framework.
Executive-Level Decision Making Tools.
Next Batch Starts - 📅 22nd Nov.
Course Language - English

Maximize Marketing ROI Using AI-Generated Ad Creatives
Boost Sales with AI-Powered Lead Gen Chatbots
Enhance Team Efficiency via AI-Driven Automation
Captivate Audiences with AI-Assisted Storytelling
Become AI-Confident. Talk like AI-Expert
Maximize Marketing ROI Using AI-Generated Ad Creatives
Boost Sales with AI-Powered Lead Gen Chatbots
Enhance Team Efficiency via AI-Driven Automation
Captivate Audiences with AI-Assisted Storytelling
Become AI-Confident. Talk like AI-Expert
Maximize Marketing ROI Using AI-Generated Ad Creatives
Boost Sales with AI-Powered Lead Gen Chatbots
Enhance Team Efficiency via AI-Driven Automation
Captivate Audiences with AI-Assisted Storytelling
Become AI-Confident. Talk like AI-Expert
Maximize Marketing ROI Using AI-Generated Ad Creatives
Boost Sales with AI-Powered Lead Gen Chatbots
Enhance Team Efficiency via AI-Driven Automation
Captivate Audiences with AI-Assisted Storytelling
Become AI-Confident. Talk like AI-Expert
for
Executives / Managers / Decision Makers / Strategic Leaders
Value This Course Offers
Lead AI transformation initiatives
from 'strategic planning' to 'organizational implementation'.

AI Roadmap & Investment Strategy

  • Develop comprehensive AI strategy with clear ROI frameworks.
  • Prioritize use cases using impact and feasibility matrices.
  • Create 6-month implementation roadmaps with measurable milestones.

AI Governance & Compliance Framework

  • Establish AI ethics committees and decision-making protocols.
  • Implement risk management frameworks for AI deployments.
  • Ensure compliance with data privacy and regulatory requirements.

AI Centers of Excellence & Team Structure

  • Design optimal organizational structures for AI initiatives.
  • Define roles, responsibilities, and skill requirements for AI teams.
  • Create change management strategies for AI adoption.

Buy vs Build Decision Framework

  • Evaluate AI vendors and platforms using structured criteria.
  • Negotiate contracts with clear SLAs and performance metrics.
  • Manage vendor relationships and technology partnerships effectively.

Executive AI Dashboards & KPI Tracking

  • Establish executive-level AI performance dashboards and metrics.
  • Track business impact, cost savings, and operational improvements.
  • Implement feedback loops for continuous AI strategy refinement.

Organizational AI Transformation

  • Lead cultural transformation initiatives for AI adoption.
  • Manage stakeholder communication and expectation setting.
  • Develop training programs and skill development pathways.

Companies we partner with
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Don't Miss the AI Revolution!

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Who This Course Is For?
Marketing Professionals

Marketing Professionals

Sales Professionals

Sales Professionals

Product Managers

Product Managers

Business Owners

Business Owners

Entrepreneurs

Entrepreneurs

Freelancers

Freelancers

Content Creators

Content Creators

Customer Service

Customer Service

HR & Talent Professionals

HR & Talent Professionals

Business Leaders

Business Leaders

Executives

Executives

Developers

Developers

Course Content

A complete toolkit for modern web development. Clean, performant, and ready to use.

Executive Primer: Capabilities, Limits, DS vs ML, and the Augment→Automate Continuum

Grasp AI’s capabilities and limits, distinguish DS vs ML, apply quick feasibility filters, and understand the augment→automate path using concrete use-cases.

    Data & Feasibility: Acquisition, Access, Quality, KPIs

    Map problems to ML tasks, plan data acquisition and governance, and define one model metric plus one business KPI for feasibility.

      Training, Validation, Testing & Acceptance

      Evaluate models rigorously, design human-in-the-loop, and set acceptance bars aligned to decision risk.

        LLMs & GenAI: Patterns, Limits, Safer Designs

        Build intuition for LLMs and embeddings, choose among prompting/RAG/fine-tuning, and design safer GenAI systems with structured outputs.

          Delivery & Project Tracking: From Pilot to Production (Augment→Automate Deep-Dive)

          Choose buy vs build vs partner, stand up minimal architecture & MLOps, track business and guardrail metrics, and manage change as you scale.

            Strategy, Org Design & Governance: Make AI Repeatable

            Define operating model, roles, intake and stage-gates, governance, and a 6-month roadmap to scale AI with a portfolio bias for augmentation first.

              AI Tools You'll Learn About

              25+ AI Tools in Action

              Knowledge Tools
              ChatGPT

              ChatGPT - Conversational AI for content creation, ideation, and automation

              Grok

              Grok - Real-time conversational AI assistant from X

              Gemini

              Gemini - Google's multimodal AI for advanced search, analysis, and writing

              NotebookLM

              NotebookLM - AI-powered document exploration and insight extraction

              Perplexity

              Perplexity - AI research assistant with real-time answers and sources

              DeepSeek

              DeepSeek - Code + language AI for research, reasoning, and dev assistance

              Claude

              Claude - Context-rich AI for long-form thinking and structured content

              Notion

              Notion - Productivity platform with AI for notes, summaries, and workflows

              Julius

              Julius - AI analyst for turning spreadsheets into smart dashboards

              Media Assets Tools
              Midjourney

              Midjourney - High-quality AI image generation with creative control

              Ideogram

              Ideogram - Text-to-image AI for branded visuals and creative design

              Sora

              Sora - OpenAI's image generator with professional quality

              AI Video Tools
              Runway

              Runway - Video editing and generation using AI, including inpainting

              Higgsfield

              Higgsfield - Style-driven AI video generation from minimal inputs

              Google Veo

              Google Veo - Google's advanced generative video tool for high-fidelity output

              KlingAI

              KlingAI - AI motion video generator for realistic animation and avatars

              Eleven Labs

              Eleven Labs - AI voice generation and cloning with human-like quality

              HeyGen

              HeyGen - AI video creator with avatars and multi-language lip sync

              Presentations and Slides Tools
              Loom

              Loom - AI-enhanced video messaging with summaries and transcriptions

              Gamma

              Gamma - AI-based tool to create visually stunning decks and presentations

              Workflows and App Development Tools
              Make

              Make - Visual automation tool to connect apps and streamline business logic

              N8N

              N8N - No-code automation platform to connect apps and streamline workflows

              Google AI Studio

              Google AI Studio - Developer tool to build and test with Gemini models via APIs

              lovable

              lovable - Visual no-code builder to create AI tools and interfaces

              vapi

              vapi - Framework for building voice-enabled AI agents and assistants

              Become AI Confident!

              Secure your seats now

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              FAQs

              Who Is This Masterclass For?
              This masterclass is designed for business leaders, entrepreneurs, managers, and professionals in HR, marketing, operations, and finance. It's ideal for anyone seeking to integrate AI into their workflows, drive efficiency, and future-proof their organization.
              What Will I Learn In The Masterclass?
              You'll gain hands-on expertise in:
              • Generative AI – LLMs, neural networks, and AI-driven prompts
              • AI for Business – Practical applications in HR, marketing, finance, and operations
              • AI Voice Agents – Building AI-driven sales and customer support solutions
              • Interactive Chatbots – Automating conversations with AI-powered bots
              • Next-Gen Marketing – AI-generated content and visual storytelling
              • Process Automation – Streamlining workflows with AI tools
              How Is The Masterclass Structured?
              The two-day live event (23rd & 30th August (Saturdays)) includes modules on AI essentials, business use cases, tool-specific workshops (e.g., voice agents, chatbots), and future trends like agentic workflows. Days run from 10 AM to 6 PM with hands-on sessions.
              What Resources Will I Receive?
              Participants gain access to session recordings and pre-read materials.
              What Is The Duration Of The Masterclass?
              The masterclass spans two full days (8 hours daily) with interactive sessions, Q&A, and collaborative activities.
              How Will This Masterclass Impact My Business Growth?
              You'll learn to streamline operations, reduce costs, enhance customer engagement, and scale efficiently using AI—empowering teams to adopt cutting-edge tools for competitive advantage.
              Will I Have Access To Trainers For Guidance?
              Yes! You can engage directly with AI experts during live Q&A sessions and receive personalized feedback on implementing AI in your business.
              What If I Miss A Session?
              Don't worry! Recorded sessions will be provided so you can revisit any content you miss.
              Will I Get A Certificate?
              Yes! Completing the masterclass earns you a certificate from The Economic Times validating your expertise in AI-driven strategies.
              Do I Need Technical AI Skills To Join?
              No prior expertise is required. The masterclass simplifies AI concepts for non-technical audiences, focusing on practical, no-code solutions for immediate implementation.
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